Comprehensive Strategy, Targeted Consulting & Tailored Implementation
Whether you need a full-scale transformation, quick fixes for pressing issues, or support in implementing your strategy, our flexible services are designed to meet your specific needs.
Full Strategic Review (RTM and RGM)
How can you achieve clarity and control in a complex market? We offer comprehensive commercial strategies that drive sustainable growth and competitive advantage for FMCG companies.
Acceleration Modules
Want accelerated results without compromising quality? Short, high-impact projects designed to capture quick wins and improve your business performance.
Field Implementation
Ready to overcome execution roadblocks and achieve your goals? We help clients land commercial strategy in the field through governance, performance tracking, on-site deployment and capability building.
Solving Sales Execution Challenges with UVE’s Digital Tools
Boost your sales performance by integrating real-time data and insights. Our partnership with UVE empowers you to enhance collaboration between manufacturers and distributors, driving execution excellence at the point of sale.
Full Strategic Review (RTM and RGM)
- Census
- Consumer segmentation
- Shopper segmentation
- Market profiling
- Outlets qualification & segmentation
- Consumer occasions and revenue pools
- Price-pack architecture
- Promo analytics
- Trade terms harmonization
- PoP material per channel/segment
- Perfect store per channel/segment
- Review current model in place
- Map and segment distribution alternatives
- Identify correct RTM model per segment
- Define segmented service level per customer type
- Sales force structure and organization
- Roles, responsibilities, processes and KPIs
- Targets and objectives
- Commercial routines
- Route efficiency
- Compensation model
- Review distributor model (Exclusivity, T&Cs, support, etc.)
- 3rd parties profiling and segmentation
- Relationship model
- Indirect sales force effectiveness & efficiency
- Compensation structure (On-invoice, Off-invoice, P4P, ...)
Acceleration Modules
Universe mapping, POS quantification & advanced segmentation
Maximize Your Market Potential with Targeted Segmentation
Pain Points
Facing obstacles in customer targeting? We help you differentiate customer types, leading to higher return on investments and precise market focus.
How We Solve It
We deliver data-backed segmentation, qualifying outlets by key drivers and market potential to align resources and maximize profitability.
Quick RGM Assessment for pricing, promo and portfolio enhancement
RGM Optimization for Quick Wins
Pain Points
Facing challenges in portfolio management, pricing, or promotions? We’ll help you identify gaps and capture quick wins to improve your overall RGM strategy.
How We Solve It
Through a comprehensive assessment of RGM pillars, we pinpoint inefficiencies and provide a roadmap of actions to enhance your portfolio, pricing, and promotion strategies.
Field Sales Force & Customer Service Package for optimized market
Boost Sales Force Efficiency and Performance
Pain Points
High costs and underperforming sales teams? We optimize sales force structure and tools, leading to improved efficiency and lower operational costs.
How We Solve It
We optimize your sales force structure, introduce cutting-edge tools, and adjust compensation models to drive better field sales performance.
3rd Party management & optimization model
Optimize Distributor Relationships for Better Performance
Pain Points
Inconsistent distributor performance? We design segmented third-party models that optimize performance and reduce operational risks.
How We Solve It
We craft a relationship model that improves engagement, aligns compensation, and ensures your distributors deliver the required service levels and sustained distributor engagement.
Sell-out Data Strategy
Unlock the full potential of sell-out data to drive smarter commercial decisions.
Pain Points
Lack of a structured sell-out data strategy often leads to limited visibility and missed opportunities to optimize commercial performance and distributor efficiency.
How We Solve It
We design a tailored sell-out data framework that consolidates data, improves visibility, and delivers a clear roadmap to transform information into actionable business insights.
Market and Consumer Insights
Actionable Market Insights for Better Decision-Making
Pain Points
Limited visibility into market trends? We deliver actionable insights into consumer behavior and market dynamics, helping you align your value proposition with demand.
How We Solve It
Through tailored research and in-depth analysis, we provide key market insights to guide your strategic decisions and optimize your offering.
In-store guidelines for perfect execution
Ensure Consistent Performance with Flawless Retail Execution and Activation
Pain Points
Inconsistent sales performance at the point of sale? We provide detailed, measurable guidelines to ensure your sales force executes your strategy effectively.
How We Solve It
We create tailored playbooks that standardize execution and measure performance across channels and outlets, ensuring consistent sales outcomes.
White Book / Playbook
Standardize Your Commercial Approach with a Comprehensive Playbook
Pain Points
Finding it challenging to maintain consistency across sales teams? We provide a detailed guidebook that aligns your entire sales team on commercial excellence.
How We Solve It
We create a "single source of truth" document that standardizes your RTM model, ensuring everyone is aligned on the company’s commercial processes.
Acceleration Modules
Segmentation
Maximize Your Market Potential with Targeted Segmentation
Pain Points
Facing obstacles in customer targeting? We help you differentiate customer types, leading to higher return on investments and precise market focus.
How We Solve It
We deliver data-backed segmentation, qualifying outlets by key drivers and market potential to align resources and maximize profitability.
Quick RGM Assessment
RGM Optimization for Quick Wins
Pain Points
Facing challenges in portfolio management, pricing, or promotions? We’ll help you identify gaps and capture quick wins to improve your overall RGM strategy.
How We Solve It
Through a comprehensive assessment of RGM pillars, we pinpoint inefficiencies and provide a roadmap of actions to enhance your portfolio, pricing, and promotion strategies.
Field Sales Force & CSP
Boost Sales Force Efficiency and Performance
Pain Points
High costs and underperforming sales teams? We optimize sales force structure and tools, leading to improved efficiency and lower operational costs.
How We Solve It
We optimize your sales force structure, introduce cutting-edge tools, and adjust compensation models to drive better field sales performance.
3rd Party Relationship Model
Optimize Distributor Relationships for Better Performance
Pain Points
Inconsistent distributor performance? We design segmented third-party models that optimize performance and reduce operational risks.
How We Solve It
We craft a relationship model that improves engagement, aligns compensation, and ensures your distributors deliver the required service levels and sustained distributor engagement.
Digitalization for RTM
Maximize Sales with Digital Tools and Insights
Pain Points
Lack of digital integration or market data? We help digitize your sales process, offering insights and automations that enhance visibility and streamline sales operations.
How We Solve It
We identify gaps in your data and digital tools, implement AI/ML solutions, and help you optimize sales through better information and automation.
Market and Consumer Insights
Actionable Market Insights for Better Decision-Making
Pain Points
Limited visibility into market trends? We deliver actionable insights into consumer behavior and market dynamics, helping you align your value proposition with demand.
How We Solve It
Through tailored research and in-depth analysis, we provide key market insights to guide your strategic decisions and optimize your offering.
Perfect Store (RGM Execution)
Ensure Consistent Performance with Flawless Retail Execution and Activation
Pain Points
Inconsistent sales performance at the point of sale? We provide detailed, measurable guidelines to ensure your sales force executes your strategy effectively.
How We Solve It
We create tailored playbooks that standardize execution and measure performance across channels and outlets, ensuring consistent sales outcomes.
White Book / Playbook
Standardize Your Commercial Approach with a Comprehensive Playbook
Pain Points
Finding it challenging to maintain consistency across sales teams? We provide a detailed guidebook that aligns your entire sales team on commercial excellence.
How We Solve It
We create a "single source of truth" document that standardizes your RTM model, ensuring everyone is aligned on the company’s commercial processes.
Field Implementation
Light
Standard
Full
PMO & Governance
Project set-up, calendar, milestones and monthly follow-up
Structured governance with workstream follow-up and recurring on-site coordination
End-to-end PMO leadership, weekly cadence, steering preparation and close execution control
Performance Steering
Monthly review of progress, KPIs and implementation status
Opportunity identification, gap diagnosis and action tracking
Full performance cockpit with deep dives, corrective action follow-up and decision support
Field Implementation
Implementation roadmap and remote guidance for deployment
Monthly on-site support to deploy routines, clarify roles and reinforce execution
Hands-on field deployment with repeated market visits, coaching and issue resolution until routines are embedded
Capability Building
Core implementation materials and onboarding for key stakeholders
Adaptation of key materials plus targeted team training
Full toolkit localization, train-the-trainer approach and coaching to ensure adoption and continuity
Field Implementation
Light
Standard
Full
PMO Lead
Ownership of project calendar, follow-up of tasks and process management (monthly on-site 2 to 3 days presence)
Business Insights
Business insights in form of monthly presentation with opportunities identification and monitoring
Change mgmt
Monthly on-site presence of the project director for a hand-on implementation
Material design
Adaptation and introductions of new materials for the implementation (e.g. adapating picture of success, routines, and sales pitches, 3rd party handbook…)
Training
Augment clients’ team capability and operations aspect of RTM and RGM
Implementation support
